About the Team

The Magic Coat Team


Di Wilcox is the founder of The Magic Coat. Di has a Bachelor of Social Science in Women and Children Studies and a Diploma of Education. In 2013 she received Momentums Most Inspirational Woman of the year award and in 2012 and 2014 she was a top three finalist for the Pride of Australia Medal. Most recently in 2017, Rotary International presented Di with a Pride of Workmanship award.

After teaching both nationally and internationally, Di was astounded at the number of children who were unable to focus at school. She spent her recess and lunch times speaking with children who she could see were struggling to concentrate, to find out what was going on in their minds. Di discovered that most of these children loved school but could not focus because of all the worries that they had going on in their lives both in and out of school.

After some research, particularly in the area of Positive Psychology Di wrote lessons for her own class to help them manage these worries and build resilience. It didn’t take long before other teachers were asking her to work with their students and then other schools. Soon Di left teaching to focus 100% on developing a program that could provide a common language for adults and children to share, that would help children to build confidence, manage their emotions, build resilience and encourage empathy for others.

This is when The Magic Coat Program was developed and, after three years of piloting the program, Di now presents to hundreds of parents and children but also trains teachers, psychologists, social workers, women refuge workers and the police in how to use the program and resources with the children with whom they work.

Di is available as a keynote and inspirational speaker for corporate events globally and also provides life coaching for children and their families.

Meet the Board

Shane Wee

Shane retired as a founding director of Alto Capital after 28 years in the financial services industry in July 2021 to take on the role of CEO of The Magic Coat for Kids and other opportunities. Over the years, he has built close relationships with a number of business leaders in Perth's business community. His focus has always been on building long term relationships with strategic partners.

Shane’s network is enriched through his philanthropic activities which sees him apply his skills as a business builder to help others. Shane is also an active member of the Rotary Club of Crawley.

I am incredibly privileged to have been given the opportunity to meet with Di Wilcox and in turn the opportunity to help the most important people in our society - the children. I hope that I am able to assist Di and the team at Magic Coat to continue Di’s passion and dreams in making a difference to as many children as possible as they truly are, our future.

- Shane Wee

Dale Wilcox

Dale has over 40 years of experience in business management, including roles as Principal Internal Auditor with British Airways in London, Director with PricewaterhouseCoopers and Chief Operations Officer with a number of national and international businesses. 

He is a Past President of the Western Australian Branch of the Institute of Chartered Management Accountants and a Past Vice President of the Western Australian Division of CPA Australia.

He holds a B.Com degree and is a Fellow of CPA Australia and a Chartered Management Accountant (ACMA), as well as a licensed Real Estate and Business Agent and graduate of the Australian Institute of Company Directors.

"As a family man, with four children and five grandchildren, I am very conscious of the importance of giving young children, regardless of their background or circumstances, the opportunity to develop resilience and the skills required to face life with confidence and care. This is crucial for their future happiness and success in life, as well as for social cohesion."

- Dale Wilcox

Bradley Stein

Brad is the founding director of the Delta Eight Group. Delta Eight is a business advisory and venture capitalist firm consulting to companies and investors within a global network. In business he focuses on entrepreneurial business ventures, designed for private investors to capitalise on investment opportunities. Brad has simultaneously always been involved in the not for profit sector, be it by sitting on boards or organising charity events privately or as part of being a dedicated Rotarian.

He has successfully owned, managed and grown companies over the past 15 years and he has extensive experience in negotiation of contracts, mergers and acquisitions. He holds a graduate diploma in Human Resources Management from Curtin University and a BA degree in Psychology from Edith Cowan.

"How one measures their success varies. I don’t believe success is measured by the amount of money in your bank or the title you hold, but rather the friends you keep and opportunities you are exposed to that can help others. When I was asked to be part of The Magic Coat team, I can truly say I consider that as a marker of success. To be asked to join The Magic Coat team is a privilege and a humbling opportunity to help so many young people around the world. Being part of a team focused on giving children tools to help them create resilience and emotional literacy is such a gift."

- Bradley Stein

Meet The Awesome Team

Carley Wilcox

Carley is finalising her studies to become a clinical psychologist at Murdoch University. Whilst studying, Carley has worked in a number of part-time administrative roles. In addition to her work, Carley has 3 years of volunteering experience working with children and young people who present with complex social, emotional, and behavioural needs. Most recently, Carley volunteered as an education assistant with Banksia Hill Detention Centre. Carley hopes to use The Magic Coat in her work as a clinical psychologist in the future.
“I was fortunate enough to have grown up with the concepts of The Magic Coat. I have experienced the many benefits of using The Magic Coat program myself, which I still find myself using as an adult today. I am now lucky enough to be working alongside my Mum and her amazing team to bring The Magic Coat program to as many children and families as possible.”
- Carley Wilcox

Ethan Wee

Ethan is a filmmaker, whose passion lies in storytelling. After studying film for a year, Ethan now focuses on directing and shooting short films, music videos and documentaries, as well as other creative endevours. Regardless of the project or job they’re doing, helping people to tell their stories, whether fact or fiction, is at the heart and core of everything.

“Being able to help tell and share The Magic Coat’s story with the world is beyond a privilege for me. After travelling with Di and the team to film at a primary school, I truly understood how clear of an impact that The Magic Coat is having on the community. Hearing stories from young kids who’ve gone through so much is utterly heartbreaking, but when they speak about how The Magic Coat has helped them, it became abundantly evident just how important this is, and solidified in my mind how much I want to help a cause as important as this."
- Ethan Wee

Our Loved Advisors

Andrew Whitehead

Dr Whitehead has more than 20 years’ experience across mining, resources, banking, finance, manufacturing, advisory and government and in multiple jurisdictions including, Africa, the United States, New Zealand and China. He has a PhD from Flinders University Adelaide in economics and international business management, specialising in China trade and business.

He is a Partner at Triangle Equity Capital a unique cross-border advisory team comprising of internationally credentialed advisors and associates with extensive knowledge and experience in structuring and executing transactions to successfully enter the high-growth and high-demand sectors of Greater China.

"Having met Di and hearing about the Magic Coat and Di's vision and passion on wanting to help children with the challenges they face, I thought about the challenges that I faced as a child and asked myself what I can do to promote and spread the great work of the Magic Coat that will help the kids of today with the challenges they face. I am extremely grateful to be involved in a wonderful initiative."
- Andrew Whitehead