About the Founder


Di Wilcox is the founder of The Magic Coat. Di has a Bachelor of Social Science in Women and Children Studies and a Diploma of Education. In 2013 she received Momentums Most Inspirational Woman of the year award and in 2012 and 2014 she was a top three finalist for the Pride of Australia Medal. Most recently in 2017, Rotary International presented Di with a Pride of Workmanship award.

After teaching both nationally and internationally, Di was astounded at the number of children who were unable to focus at school. She spent her recess and lunch times speaking with children who she could see were struggling to concentrate, to find out what was going on in their minds. Di discovered that most of these children loved school but could not focus because of all the worries that they had going on in their lives both in and out of school.

After some research, particularly in the area of Positive Psychology Di wrote lessons for her own class to help them manage these worries and build resilience. It didn’t take long before other teachers were asking her to work with their students and then other schools. Soon Di left teaching to focus 100% on developing a program that could provide a common language for adults and children to share, that would help children to build confidence, manage their emotions, build resilience and encourage empathy for others.

This is when The Magic Coat Program was developed and, after three years of piloting the program, Di now presents to hundreds of parents and children but also trains teachers, psychologists, social workers, women refuge workers and the police in how to use the program and resources with the children with whom they work.

Di is available as a keynote and inspirational speaker for corporate events globally and also provides life coaching for children and their families.

Meet the Board

Shane Wee

Shane is the founding director of Alto Capital with over 20 years experience in the financial services industry. Over the years, he has built close relationships with a number of business leaders in Perth's business community. His focus has always been on building long term relationships with strategic partners and continuously adding value to Alto's local network of clients and contacts throughout South East Asia.

Shane’s network is enriched through his philanthropic activities which sees him apply his skills as a business builder to help others. Shane is also an active member of the Rotary Club of Crawley.

I am incredibly privileged to have been given the opportunity to meet with Di Wilcox and in turn the opportunity to help the most important people in our society - the children. I hope that I am able to assist Di and the team at Magic Coat to continue Di’s passion and dreams in making a difference to as many children as possible as they truly are, our future.

- Shane Wee

Dale Wilcox

Dale has over 40 years of experience in business management, including roles as Principal Internal Auditor with British Airways in London, Director with PricewaterhouseCoopers and Chief Operations Officer with a number of national and international businesses. 
He is a Past President of the Western Australian Branch of the Institute of Chartered Management Accountants and a Past Vice President of the Western Australian Division of CPA Australia.

He holds a B.Com degree and is a Fellow of CPA Australia and a Chartered Management Accountant (ACMA), as well as a licensed Real Estate and Business Agent and graduate of the Australian Institute of Company Directors.

"As a family man, with four children and five grandchildren, I am very conscious of the importance of giving young children, regardless of their background or circumstances, the opportunity to develop resilience and the skills required to face life with confidence and care. This is crucial for their future happiness and success in life, as well as for social cohesion."

- Dale Wilcox